Discuss the contemporary rendering of a sociable group in the media using specific textual examples by at least 2 mass media to support the... - 738

Discuss the modern-day representation of your social group in the mass media using specific textual illustrations from by least a couple of media to compliment your answer. (50 marks)

The social group I will be discussing in today's contemporary society will be the impaired. In the media, the disabled are generally described as incapable, nonsexual and pitiful beings. However , we have seen the emergence from the ‘super cripple' more in our contemporary contemporary society. There is also the deviant, sinister and wicked stereotype, where disabled person is naturally twisted and functions outside of society's norms. These kinds of stereotypes are very evident on tv, film and advertising. Firstly, contemporary contemporary society is now responding to some of the common stereotypes linked to being incapable. For example , there exists a stereotype about the impaired which declares that they are loveless and nonsexual. The route 4 show ‘The Undateables', is a present which employs a group of handicapped people on a mission, looking for love. The show was well-received as it is show which is tackling the void of a stereotype. The show received blended reviews, as some claimed that it was provocative, presenting the disabled as a fanatic show. It however , was generally very well received as it raises consciousness towards the stereotype. An advert which will also showcases a change in typical disability stereotypes can be Channel 4's Paralympic ‘Meet the Superhumans'. In this offer, we see the showcase of multiple ‘Super Cripples'. These are generally people who conquer every challenge, and they are individuals that ‘'don't consider themselves as disabled''. This really is evident in the Paralympic trailer, even as see multiple athletes beating their disability and getting triumphant inside their sport. This can be done by the upbeat, motivational music, as well as the multiple low-angle shots done to portray all their superiority. In a similar advertisement, Samsung's Paralympic advert ‘Everyone can take part' shows a great deal of commitment and strength. The athletes are treated because normal bodied athletes. As an example, there are displays of strenuous training, where athlete's trainers are driving them to their particular limit – similar to...